Amazon Makes Alexa+ AI Assistant Available to All U.S. Customers, Free for Prime Members
By integrating its advanced AI assistant, Alexa+, into the Prime subscription at no extra cost, Amazon significantly enhances the value of its membership, creating a stronger competitive moat against rivals like Google and Apple.
亚马逊已将其生成式AI助手Alexa+推出给所有美国客户，免费集成到Prime会员中，并为其他用户提供付费和有限的免费选项。
Amazon has officially launched its generative AI-powered assistant, Alexa+, to all customers in the United States. Previously in an early access phase, the service is now included at no additional cost for Prime members. Non-Prime users can access a limited free chat version or subscribe for $19.99 per month. The upgraded assistant, powered by models from Amazon Nova and Anthropic, is available across Alexa-enabled devices, the Alexa app, and a new web interface at Alexa.com, offering more complex and conversational interactions.
By integrating its advanced AI assistant, Alexa+, into the Prime subscription at no extra cost, Amazon significantly enhances the value of its membership, creating a stronger competitive moat against rivals like Google and Apple. This move aims to deepen user engagement within Amazon's ecosystem, driving adoption of its voice, web, and app platforms while creating new monetization opportunities through a premium subscription tier for non-Prime customers.
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https://www.cnbc.com/2026/02/04/amazon-alexa-plus-us-releas.html
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