KRAFTON
Korean gaming company behind PUBG
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6 totalKrafton Unveils New Corporate Vision 'Bold Imagination' for Global Franchise Growth
Krafton introduced a new corporate vision centered on 'Bold Imagination' and global franchise growth, along with updated core values and brand identity. This strategic shift aims to reinforce the company's focus on expanding its game intellectual property (IP) and driving long-term innovation across its portfolio, signaling a renewed commitment to creative development and market leadership.
Krafton Appoints Kangwook Lee as Chief AI Officer for Game Innovation
Krafton has appointed Kangwook Lee as its Chief AI Officer (CAIO), a newly created executive position. Lee will lead the company's global AI research and development strategy, focusing on gameplay AI, developer tools, and long-term research initiatives. This move underscores Krafton's commitment to leveraging artificial intelligence for enhanced game development and innovation.
Krafton Records KRW 3.3266 Trillion in Annual Revenue for 2025
Krafton announced its full-year 2025 earnings, reporting annual revenue of KRW 3.3266 trillion and operating profit of KRW 1.0544 trillion. Record-high revenue was driven by double-digit growth in the PUBG IP Franchise. New titles like ZOI and MIMESIS surpassed one million sales each, with 15 new projects in development.
Krafton Announces Shareholder Return Program of at Least KRW 1 Trillion for 2026-2028
Krafton announced its largest Shareholder Return Program, committing to return at least KRW 1 trillion to shareholders between 2026 and 2028. This includes KRW 300 billion in dividends and at least KRW 700 billion in share repurchases and cancellations. An initial KRW 200 billion share buyback is set to commence on February 10, 2026.
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