Apple has launched the MacBook Neo, its most affordable laptop at $599, targeting students and families with an A18 Pro chip and extended battery life. This move represents Apple's strategic entry into the budget laptop market, aiming to broaden its user base and compete directly with Chromebooks and Windows alternatives in the education sector.
The MacBook Neo marks Apple's strategic entry into the budget-friendly laptop market, directly challenging Chromebooks and affordable Windows devices in the education sector. This move aims to broaden Apple's user base by attracting price-sensitive consumers, potentially increasing long-term ecosystem loyalty and capturing a new generation of users.
Apple launches its most affordable laptop, the MacBook Neo, starting at $599.
The device features the A18 Pro chip, a 13-inch Liquid Retina display, and up to 16 hours of battery life.
The MacBook Neo is aimed at students and families, competing with Chromebooks and budget Windows laptops.
The MacBook Neo is aimed at students and families, competing with Chromebooks and budget Windows laptops.
Pre-orders started on March 4, 2026, with sales beginning on March 11, 2026.
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