Toyota has introduced the Type 26 GR Yaris in Japan, incorporating motorsports-derived enhancements for improved driver performance. This launch signifies Toyota's commitment to its Gazoo Racing brand and serves as a platform for transferring racing technology to consumer vehicles.
The launch of the Type 26 GR Yaris signals Toyota's continued investment in its high-performance Gazoo Racing brand, transferring technology from motorsports directly to consumer vehicles. This strategy strengthens its brand image among enthusiasts and serves as a testbed for new technologies that could trickle down to its mainstream models, reinforcing its engineering reputation.
Motorsports-derived enhancements for driver-centric performance
New GR steering wheel and recalibrated power steering for improved control
Standard Bridgestone POTENZA RACE tires on select trims for better grip
Standard Bridgestone POTENZA RACE tires on select trims for better grip
Interior updates include expanded availability of heated seats and steering wheel
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